Jennifer Lopez, Pitbull and Claudia Leitte singing at the Fifa World Cup 2014 opening ceremony. Photograph: Taamallah/Laurentvu/SIPA/REX/SIPA/REX
Anyone who tuned in to the World Cup's opening ceremony hoping to learn precisely what a World Cup opening ceremony is for would have come away slightly disappointed. Unlike, say, Olympic opening ceremonies they are not supposed to be any kind of reflection on the host country.
Indeed, such parochialism would be downright frowned upon by today's World Cup mentality, considering that both the official anthem and slogan this time round is the typically Fifa-ishly nonsensical, and distinctly Benetton-esque, "We Are One".
As many have pointed out, the lead singers of the anthem this year, Pitbull and Jennifer Lopez, seem to have been chosen in the spirit of this kind of international unity, seeing as neither are actually Brazilian: Pitbull was born in the US to Cuban parents and Lopez, albeit originally From The Block, is also American with Puerto Rican parents. But we'll get back to that
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