Not long after elbowing Croatia’s Ivica Olic in the face, Neymar decided that his feet needed to do the next bit. The dragged shot that brought the hosts level in this dramatic World Cup opening match was a catharsis for the star and his nation. His disputed penalty, after Fred had dropped like a bag of lead under a feather challenge, was less worthy of celebration. This tournament is ingenuous in finding new ways to alienate its audience